Overview: Here's how to create "check-back" steps for a finished sequence to generate additional engagement from non-responsive contacts.
Note: These steps are for once all contacts have completed a sequence.
Step 1:
Go inside of the desired sequence and make sure all contacts have made their way through the sequence and are marked as "Finished".
Go to “Steps”
Add additional Step(s) to your sequence
Tip: You may need to update your sending schedule
Step 2:
Note: The below are recommended filters to re-engage your contacts, but you may want to customize (Example: Only re-engage contacts that have opened your emails etc.).
Go to “People” inside of your desired sequence
Click "Add filter" (Tip: You can name and save your filter for future use)
On the first property select Bounces > Less than > 1
Add a new Property: Replies > Less than > 1
Add a new Property: Status: Opted Out > is>> False
Add a new Property: Email Validation Status > is > Valid
Add a new Property: Email Validation Status > is > Risky
Add a new Property: Opens >> One or More
Click “Save” so the filter can be available for future campaigns
Click “Apply”
Step 3:
Select all contacts that are populated from your new filter
Change the status for all filtered contacts to "Active"
Activate your campaign.